Hair by Asia
A flowing script identity for Hair by Asia, an independent hair stylist's salon brand — pairing a bold pink signature wordmark with the tools and textured curls of her craft.
Logo System
A calligraphic signature wordmark flows into a full illustrated scene: a black blow dryer casting pink air lines, a woman's silhouette crowned with pink curly afro hair, and black shears tucked into the curls.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “A” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 217 · 27 · 92
CMYK 0 88 58 15
RGB 237 · 33 · 124
CMYK 0 86 48 7
RGB 0 · 0 · 0
CMYK 0 0 0 100
RGB 28 · 29 · 26
CMYK 3 0 10 89
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Great Vibes mirrors the wordmark's flowing calligraphic signature — the same personal, hand-lettered elegance as the 'Asia' script.
Montserrat's clean geometric sans keeps price lists and booking info crisp and modern against the ornate script.
Usage Standards
Always
- Keep the full scene lockup intact — script, dryer, silhouette, and shears belong together
- Set the wordmark in Salon Rose or black on clean white backgrounds
- Give the script's long swash tails generous room to breathe
- Use the one-color knockout version on pink or dark backgrounds
Never
- Never recolor the afro silhouette outside the brand pinks
- Never separate the 'Hair by' script from the 'Asia' signature
- Never stretch or slant the script — it already carries its own flow
- Never place the full-color logo over busy photos or patterned backgrounds