KCC Magic Butter
A product-line identity for KCC, a natural body care brand whose whipped Magic Butter, Ayurvedic Oil, and Creative Craft lines all share one botanical droplet mark with swappable product descriptors.
Logo System
A glossy droplet formed where a green leaf meets a blue curve of water — botanical ingredients and deep moisture fused into a single drop.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “K” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 157 · 190 · 67
CMYK 17 0 65 25
RGB 51 · 154 · 72
CMYK 67 0 53 40
RGB 94 · 191 · 236
CMYK 60 19 0 7
RGB 0 · 0 · 0
CMYK 0 0 0 100
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Montserrat's clean geometric capitals mirror the wordmark's airy, wide-tracked KCC letterforms.
Nunito's soft rounded strokes echo the droplet's smooth curves and keep body copy feeling gentle and approachable.
Usage Standards
Always
- Keep the droplet mark above or beside the KCC letters, never inline with them
- Swap only the small descriptor line (Magic Butter, Ayurvedic Oil, Creative Craft) between product lines
- Place the color mark on white or very light backgrounds so the gradients read
- Track the KCC capitals wide, matching the descriptor line's letterspacing
Never
- Never flatten the leaf-and-water gradients to solid fills in the color version
- Never recolor the droplet outside the green/blue brand palette
- Never set the descriptor line in a different typeface or in mixed case
- Never separate the leaf from the water half — the droplet reads as one drop