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← Back to Brand Identity BRAND STANDARDS · NO STONE LEFT UNTURNED
BRAND IDENTITY SYSTEM · 2021 — FAITH-BASED RECOVERY MINISTRY

No Stone Left Unturned

A storytelling badge identity for No Stone Left Unturned (NSLU) Recovery Church — a faith community serving people in addiction recovery, built around a moonlit riverbed scene where every stone waits to be turned.

01

Logo System

A circular emblem depicting a moonlit creek scattered with dark stones beneath purple trees and radiating moonbeams, ringed in black and violet with the full name, NSLU monogram, and 'Recovery Church' set beneath the scene.

No Stone Left Unturned primary logo
Primary lockupPRIMARY · LIGHT SURFACES
Reversed lockupREVERSED · DARK SURFACES
Knockout lockupKNOCKOUT · BRAND FIELD
02

Clearspace & Minimum Size

Clearspace equals the height of the “N” on all sides. Minimum size: 120 px on screen · 30 mm in print.

X = CAP HEIGHT OF “N” Clearspace diagram
Minimum size 120 PX / 30 MM MIN
03

Color System

Values for screen (HEX / RGB) and print (CMYK).

Vigil Purple HEX 92298E
RGB 146 · 41 · 142
CMYK 0 72 3 43
Moonlit Grove HEX 7D54A3
RGB 125 · 84 · 163
CMYK 23 48 0 36
Riverbed Blue HEX A8C9D5
RGB 168 · 201 · 213
CMYK 21 6 0 16
Night Watch HEX 4A4C4D
RGB 74 · 76 · 77
CMYK 4 1 0 70
04

Typography

The pairing that extends the wordmark’s voice into headlines and body copy.

DISPLAY · HEADLINES
Aa
Poppins

Poppins mirrors the wordmark's round geometric lowercase and airy letterspaced caps, keeping headlines warm but composed.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789
TEXT · BODY & UI
Aa
Work Sans

Work Sans is a plainspoken humanist sans that stays legible at small sizes and keeps long ministry copy approachable.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789
05

Usage Standards

Always

  • Keep the full badge intact — scene, rings, and type travel together
  • Reproduce the emblem on white or very light backgrounds
  • Use the white reversed export on purple or dark fields
  • Let Vigil Purple lead; use Riverbed Blue as supporting color only

Never

  • Recolor the stones, trees, or moon outside the brand palette
  • Pull the NSLU monogram out with the scene still attached
  • Place the color badge over busy photos or mid-tone backgrounds
  • Stretch, rotate, or crop the circular emblem