pMichele by Paula M.
A signature-style personal brand identity for pMichele by Paula M. — an elegant calligraphic wordmark paired with a monarch-style butterfly, built as a refined black-ink mark for a feminine fashion and lifestyle label.
Logo System
A flowing calligraphic 'pMichele' signature underlined with a brushstroke, its final flourish sweeping up to meet a detailed side-profile butterfly perched at the wordmark's edge — a symbol of transformation and feminine grace.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “M” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 0 · 0 · 0
CMYK 0 0 0 100
RGB 5 · 7 · 8
CMYK 37 12 0 97
RGB 246 · 243 · 239
CMYK 0 1 3 4
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Great Vibes mirrors the wordmark's flowing calligraphic signature — high-contrast strokes, sweeping connections, and an unmistakably personal, hand-lettered elegance.
Raleway's slender, letterspaced sans echoes the airy 'by PAULA M.' tagline and keeps supporting copy light so the signature stays the star.
Usage Standards
Always
- Keep the signature and butterfly locked as one unit
- Use pure black ink on clean, light backgrounds
- Letterspace the 'by PAULA M.' line generously
- Give the butterfly's antennae full clearance — never crop them
Never
- Never fill the butterfly with color or gradients
- Never separate the underline stroke from the signature
- Never set the mark over busy photography or patterns
- Never redraw or substitute the script with a typed font