BRAND IDENTITY SYSTEM · 2025 — HEALTHCARE TECHNOLOGY

BioSync Solutions

The complete visual identity for BioSync Solutions — logo system, color, typography, and usage standards for a modern healthcare technology brand built around the pulse.

Logo System

The primary mark pairs an EKG pulse-line heart with a precision wordmark; the cross counter in the “O” carries the clinical signal.

PRIMARY · LIGHT SURFACES

REVERSED · DARK SURFACES

KNOCKOUT · BRAND FIELD

Clearspace & Minimum Size

Clearspace equals the height of the “B” on all sides. Minimum size: 120 px on screen · 30 mm in print.

X = CAP HEIGHT OF “B”

120 PX / 30 MM MIN

Color System

Values for screen (HEX / RGB) and print (CMYK).

Pulse Blue HEX 0F75BC
RGB 15 · 117 · 188
CMYK 92 38 0 26

Vital Red HEX ED1C24
RGB 237 · 28 · 36
CMYK 0 88 85 7

Ink Black HEX 000000
RGB 0 · 0 · 0
CMYK 0 0 0 100

Sync Sky HEX BFDCF0
RGB 191 · 220 · 240
CMYK 20 8 0 6

Clinical White HEX F6F8FA
RGB 246 · 248 · 250
CMYK 2 1 0 2

Typography

The pairing that extends the wordmark’s voice into headlines and body copy.

DISPLAY · HEADLINES

Montserrat

Bold & SemiBold for headlines, wide tracking for labels — mirrors the geometry of the BIOSYNC wordmark.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789

TEXT · BODY & UI

Open Sans

Regular for body copy, SemiBold for emphasis. Trusted in healthcare interfaces — clear at small sizes, calm at scale.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789

Usage Standards

Always

Use the supplied files — never retype or redraw the wordmark
Place the color lockup on white or Clinical White backgrounds
Use the reversed (white) version on dark or Pulse Blue fields
Keep Vital Red exclusive to the heart and critical accents

Never

Stretch, rotate, or add effects (shadows, glows, gradients)
Recolor the mark outside the approved palette
Set the lockup over photography without a solid panel
Separate the pulse line from the heart in the primary mark