Black Chat Podcast
A broadcast-badge identity for Black Chat, a conversation podcast. A vintage microphone anchored in a red disc, ringed in black and gold, gives the show a classic on-air seal built for cover art, video, and merch.
Logo System
A retro-style badge: a vintage broadcast microphone whose grille lines resolve into a hidden 'C', set on a red disc inside a black-and-gold ring, with a horizontal nameplate banner crossing the seal.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “C” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 184 · 51 · 39
CMYK 0 72 79 28
RGB 199 · 150 · 70
CMYK 0 25 65 22
RGB 0 · 0 · 0
CMYK 0 0 0 100
RGB 73 · 73 · 75
CMYK 3 3 0 71
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Oswald's tall condensed caps mirror the bold badge lettering in the seal and the nameplate banner.
Source Sans 3 keeps show notes and episode copy clean and legible without competing with the badge's vintage character.
Usage Standards
Always
- Use the full badge with banner as the primary lockup
- Keep the gold ring and red disc pairing intact
- Place the badge on black or white for maximum contrast
- Reserve On-Air Red for the mark and key accents only
Never
- Never recolor the red disc or the gold ring
- Never separate the microphone from its circular seal
- Never set the badge on busy photography without a panel
- Never stretch, skew, or rotate the badge