B.U.B.G — We Ride Too
An outdoors badge identity for B.U.B.G, a riding crew whose motto 'We Ride Too' plants its flag on the trail: a compass-rose emblem built for jerseys, shirts, and everything the group rides in.
Logo System
A compass rose frames a mountain scene — peak, pine trees, and a winding trail that flows down to a mountain bike sitting at due south — over a slab-serif B.U.B.G wordmark.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “B” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 178 · 181 · 82
CMYK 2 0 55 29
RGB 112 · 119 · 99
CMYK 6 0 17 53
RGB 255 · 255 · 255
CMYK 0 0 0 0
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
A sturdy geometric slab serif that mirrors the wordmark's blocky bracketed letterforms and trail-sign confidence.
A clean, grounded sans with a slightly rugged neutrality that keeps long copy legible next to the badge.
Usage Standards
Always
- Keep the compass badge and wordmark locked in their stacked proportions
- Reproduce the two greens exactly — Trail Moss ring and type, Ridge Sage scene
- Place the full-color logo on white or very light backgrounds
- Keep the tagline 'WE RIDE TOO' in wide letterspaced caps under the wordmark
Never
- Never recolor the badge outside the two brand greens
- Never separate the bike from the compass scene — it anchors due south
- Never set the wordmark in a rounded or script face
- Never place the color logo on busy photos or dark fields without the reversed version