M.A.K Development
A stark black-and-white identity for M.A.K Development, a real estate development firm. A rising skyline of bars framed above a condensed all-caps wordmark projects structure, ambition, and vertical growth.
Logo System
Vertical bars of stepped heights rise symmetrically into a central spire — a skyline that doubles as a growth chart — set inside a rectangular frame that breaks open at the base to seat the M.A.K wordmark.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “M” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 0 · 0 · 0
CMYK 0 0 0 100
RGB 117 · 120 · 123
CMYK 5 2 0 52
RGB 244 · 242 · 238
CMYK 0 1 2 4
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Oswald's tall, tightly-drawn condensed capitals mirror the vertical compression and architectural weight of the M.A.K wordmark.
Inter is a neutral, engineered grotesque that keeps supporting copy clean and structural, letting the black mark carry all the drama.
Usage Standards
Always
- Reproduce the mark in solid black or solid white only
- Keep the skyline bars, frame, and wordmark locked as one unit
- Place the logo on clean, uncluttered white or near-white fields
- Letter-space secondary type wide, echoing DEVELOPMENT
Never
- Add color, gradients, or drop shadows to the mark
- Outline or thin the skyline bars
- Rearrange the wordmark beside the framed skyline
- Set the logo over busy photography without a solid panel