Rise n’ Grind
A playful mascot identity for Rise n' Grind, a freshly roasted coffee company established in 2019 — a grinning rooster lounging on coffee beans with a hot cup, built for bags, cups, and morning-person merch.
Logo System
A cartoon rooster reclines against a trio of oversized roasted coffee beans, hoisting a steaming cup, with a retro rounded 'Rise n' Grind' wordmark wrapped in a unifying charcoal sticker outline.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “R” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 196 · 154 · 108
CMYK 0 21 45 23
RGB 139 · 94 · 59
CMYK 0 32 58 45
RGB 237 · 28 · 36
CMYK 0 88 85 7
RGB 58 · 58 · 60
CMYK 3 3 0 76
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Alfa Slab One's chunky, rounded slab letterforms echo the wordmark's thick retro-diner curves and hold up on cups and signage.
Nunito's soft rounded terminals carry the mascot's friendly cartoon warmth into readable body copy.
Usage Standards
Always
- Keep the charcoal sticker outline around the full lockup
- Reserve rooster red for the mascot and small accents only
- Place the logo on white or light cream backgrounds
- Scale the mark large enough to read the 'Freshly Roasted' tagline, or drop the tagline
Never
- Recolor the rooster or the coffee beans
- Separate the wordmark from its charcoal outline
- Set the lockup on busy photos or dark brown fields without the knockout version
- Stretch, tilt, or add drop shadows to the mark