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← Back to Brand Identity BRAND STANDARDS · SANMARLIA SECURITY
BRAND IDENTITY SYSTEM · 2020 — PRIVATE SECURITY AND PROTECTION SERVICES

Sanmarlia Security

A guardian-crest identity for Sanmarlia Security, a private protection company. Two hands rise into a shield around a family of figures — security framed as care for people, not just property.

01

Logo System

Two upswept hands form the body of a shield and cradle a gold family of figures beneath a steel rim — protection depicted as hands-on guardianship.

Sanmarlia Security primary logo
Primary lockupPRIMARY · LIGHT SURFACES
Reversed lockupREVERSED · DARK SURFACES
Knockout lockupKNOCKOUT · BRAND FIELD
02

Clearspace & Minimum Size

Clearspace equals the height of the “S” on all sides. Minimum size: 120 px on screen · 30 mm in print.

X = CAP HEIGHT OF “S” Clearspace diagram
Minimum size 120 PX / 30 MM MIN
03

Color System

Values for screen (HEX / RGB) and print (CMYK).

Guardian Gold HEX D0A947
RGB 208 · 169 · 71
CMYK 0 19 66 18
Sentinel Black HEX 080504
RGB 8 · 5 · 4
CMYK 0 37 50 97
Shield Steel HEX 5C5D5F
RGB 92 · 93 · 95
CMYK 3 2 0 63
04

Typography

The pairing that extends the wordmark’s voice into headlines and body copy.

DISPLAY · HEADLINES
Aa
Montserrat

Montserrat's wide, geometric uppercase mirrors the wordmark's confident squared letterforms and holds authority at badge sizes.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789
TEXT · BODY & UI
Aa
Source Sans 3

Source Sans 3 is a plain-spoken, highly legible workhorse that keeps proposals and signage feeling professional and trustworthy.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789
05

Usage Standards

Always

  • Set the mark on white or near-black so the hands-and-shield silhouette stays crisp
  • Keep Guardian Gold reserved for the family figures and the SECURITY subline
  • Use the full shield-plus-wordmark lockup on official documents and uniforms
  • Maintain the vertical stack: shield centered above SANMARLIA, SECURITY tracked wide beneath

Never

  • Never recolor the hands — they stay black (or reverse to white as a knockout)
  • Never separate the family figures from the shield and hands
  • Never place the mark over busy photography that swallows the negative-space shield rim
  • Never swap the gold for a brighter yellow; it reads as caution signage, not protection