It’s a Wade Thang
A badge-style identity for It's a Wade Thang, a family-name barbecue brand. A kettle grill, rising smoke, and a bold flame-red W turn a backyard cookout tradition into a confident, merch-ready mark.
Logo System
A circular badge built around a charcoal kettle grill with a flame-red W rising off the grate like smoke, the wordmark breaking through the ring on a horizontal band.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “W” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 182 · 0 · 0
CMYK 0 100 100 29
RGB 60 · 69 · 74
CMYK 19 7 0 71
RGB 0 · 0 · 0
CMYK 0 0 0 100
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Archivo's heavy weights carry the same squared, hard-working grotesque punch as the badge's all-caps wordmark.
Inter keeps supporting copy plainspoken and legible, letting the badge and the red W do the talking.
Usage Standards
Always
- Keep the W, flames, and kettle grill locked as one unit
- Use Pit Fire Red for the W and flame accents only
- Place the badge on white or very light backgrounds
- Scale the full badge proportionally, wordmark band intact
Never
- Never recolor the flames or W outside Pit Fire Red
- Never separate the wordmark band from the circular badge
- Never set the badge over busy photos without a plate
- Never outline, shadow, or add gradients to the mark