The Parent App
A warm, heart-led identity for The Parent App, a mobile platform built around parents and their children — two embracing parent figures form a heart that shelters a child at its center.
Logo System
Two parent figures — one amber, one crimson — raise their arms in celebration while their intertwined bodies trace a heart, and the negative space at its center cradles a small child.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “P” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 237 · 24 · 70
CMYK 0 90 70 7
RGB 250 · 166 · 26
CMYK 0 34 90 2
RGB 129 · 130 · 133
CMYK 3 2 0 48
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Nunito's soft rounded terminals mirror the wordmark's chunky, friendly capitals — approachable weight without losing app-brand clarity.
Open Sans keeps longer copy humanist and easy to read, staying quietly supportive beneath the warmth of the rounded display face.
Usage Standards
Always
- Keep the child figure centered and unobstructed inside the heart
- Pair crimson and amber together — the two parents belong side by side
- Set the wordmark in gray so the mark carries the color
- Use the horizontal lockup for wide headers, the vertical for icons and stacked layouts
Never
- Recolor the parent figures to a single flat color
- Separate the heart mark from the child figure inside it
- Place the full-color mark on busy or clashing backgrounds
- Stretch, tilt, or outline the interlocking figures