SISTUHS
A dual-portrait identity for SISTUHS, a sisterhood and community service organization established in 1992 — celebrating Black womanhood through two interchangeable character marks: curly afro puffs in a magenta-to-violet gradient, and a gold-leaf headwrap silhouette.
Logo System
Two alternate character lockups carry the identity: a hand-drawn woman with voluminous afro puffs and bold lashes rendered in a pink-to-purple gradient above an arched SISTUHS wordmark, and a companion silhouette in a leaf-patterned gold headwrap with hoop earrings.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “S” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 179 · 42 · 122
CMYK 0 77 32 30
RGB 97 · 55 · 134
CMYK 28 59 0 47
RGB 212 · 175 · 54
CMYK 0 17 75 17
RGB 0 · 0 · 0
CMYK 0 0 0 100
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Poppins' bold geometric rounds echo the arched, chunky SISTUHS wordmark — confident and friendly without losing polish.
Inter's clean, even letterspacing mirrors the tracked-out 'EST. 1992' line and keeps organizational copy crisp at small sizes.
Usage Standards
Always
- Keep the magenta-to-violet gradient flowing left-to-right across the mark
- Treat both character variants (afro puffs, headwrap) as equal official lockups
- Set 'EST. 1992' in black, letterspaced, centered under the wordmark
- Place the full-color marks on white or very light backgrounds
Never
- Recolor the hair or headwrap artwork with off-brand hues
- Flatten the gradient to a single flat pink
- Redraw, crop, or separate the eyes from the puffs in variant one
- Squeeze the arched wordmark straight or stretch it disproportionately