SoJanae Locs
A graceful, feminine identity for SoJanae Locs, a loctician studio devoted to natural hair. Flowing linework and regal purple position loc care as self-expression, beauty, and movement rather than maintenance.
Logo System
A woman's profile drawn in a single flowing line weight, her locs streaming freely in the wind and completing an open circle around her, with a calligraphic script wordmark beneath.
PRIMARY · LIGHT SURFACES
REVERSED · DARK SURFACESKNOCKOUT · BRAND FIELDClearspace & Minimum Size
Clearspace equals the height of the “S” on all sides. Minimum size: 120 px on screen · 30 mm in print.
120 PX / 30 MM MIN
Color System
Values for screen (HEX / RGB) and print (CMYK).
RGB 146 · 39 · 143
CMYK 0 73 2 43
RGB 170 · 87 · 162
CMYK 0 49 5 33
RGB 222 · 197 · 223
CMYK 0 12 0 13
Typography
The pairing that extends the wordmark’s voice into headlines and body copy.
Great Vibes mirrors the wordmark's formal calligraphic script — elegant, connected strokes with the same graceful flourish.
Nunito's soft rounded terminals keep body copy warm and approachable without competing with the ornate script.
Usage Standards
Always
- Keep the portrait's linework crisp on clean, uncluttered backgrounds
- Use Crown Purple as the dominant brand color in every application
- Preserve the gradient flow from orchid to deep purple in the color mark
- Give the flowing locs room — the open circle must stay unbroken by other elements
Never
- Recolor the mark outside the purple family (mono black excepted)
- Place the color logo on busy photos or competing purple backgrounds
- Outline, stroke, or add drop shadows to the linework portrait
- Set the script wordmark in all caps or swap it for a plain sans lockup